Looking for fun things to do in Hershey, PA this summer?

Don’t miss Summer Fare on the Square at the Fresh Market at Hershey Towne Square on Saturday, July 12 from 11 AM to 2 PM! This exciting outdoor courtyard event features live music, family-friendly activities, giveaways, local vendors, refreshing drinks, and a special appearance by Bluey.

Perfect for families, foodies, and locals looking to explore the best of Hershey, this Second Saturday event is part of our monthly series designed to bring the community together through fresh food, live entertainment, and local shopping.

📍 Conveniently located in the heart of downtown Hershey, the Fresh Market at Hershey Towne Square is your go-to destination for seasonal events, artisan goods, and indoor market shopping.

👉 Join us July 12 for a day of fun, flavor, and community at Summer Fare on the Square!

Strawberry season is in full swing — and we’re celebrating with the juiciest, most flavorful event of the summer!

Join us for a Berry Sweet Summer Bash, a delicious day dedicated to the queen of summer fruit: the strawberry. From plump, sun-ripened berries to sweet sips and handcrafted treats, it’s your go-to event for the freshest all things strawberry—and so much more!

Here’s what's in store:

Market-Wide Strawberry Features – Our 40+ local vendors are showcasing their berry best with strawberry-inspired products, baked goods, jams, and more.
Strawberry Shortcake Bar – Dive into a decadent shortcake layered with fresh local strawberries & whipped cream.
Kids' Strawberry Hunt – Little ones can search for 15 hidden strawberries throughout the market and earn a sweet surprise!
Live Acoustic Music – Soak in the summer vibes while you shop, snack, and sip.
Sip & Stroll: Strawberry Edition – The very best strawberry cocktails, berry teas, and fresh cold pressed juices.

Air-conditioned, rain or shine, FREE parking — and a full dose of summer flavor in every bite.

Whether you're a strawberry superfan, a foodie, or just looking for something fun to do in Hershey, this event is an absolute must.

Come celebrate peak strawberry season with us — June 14th at Fresh Market!

Celebrate Mom with a day at the market!

Shop exclusive Mother’s Day specials from featured vendors.

Enter to win a Dream Mother’s Day Basket valued at +$500 — just by shopping!*

Bring the kids — free Mother’s Day card craft station!

Sip mimosas, build a custom bouquet, or experience afternoon tea!**

Make it a full day: Brunch offerings available!

*No purchase necessary. 1 add’l entry can be earned for every $10 spent from May 1-10, 2025. Winner selected at 2:15p May 10th, 2025. Free entry can be obtained day of event at information table.

**Afternoon Tea is $15pp & requires a reservation. Email freshmarkethershey@gmail.com to inquire.

🌸 Celebrate Mother's Day with Afternoon Tea! 🌸

Join us at Fresh Market at Hershey Towne Square for a special Mother's Day experience during our Brunch and Blooms Second Saturday event!

We are excited to host a traditional Afternoon Tea Service presented by Liam’s Spice, Sip & Dip — a heartfelt local brand inspired by the wonder, curiosity, and zest for life of young Liam himself.

Guests will enjoy a beautiful assortment of:

✨ Freshly baked goods

✨ Finger sandwiches featuring exclusive artisan spreads

✨ Premium expertly blended loose-leaf teas

🗓️ Date: May 10th

🕘 Seatings: Starting at 10:00 AM with the last seating at 3:00 PM

💵 Cost: $15 per person

Advance reservations are required.

🔗 Reserve your spot by paying here: https://square.link/u/xwosFf7K

📩 After payment, text 717-386-0467 or email liamsspicesipdip@icloud.com with your preferred seating time.

Spaces are limited — come celebrate the sweetest bond of all with a cozy, elegant tea experience! 🌿🫖

Join us on Saturday, April 12th, from 11 AM to 2 PM for a Masters-themed Second Saturday event at the market! We’re blending the excitement of The Masters with a touch of Easter fun—perfect for the whole family!

Masters-Inspired Activities:
Mini Golf Putting Challenge – Test your skills for a chance to win!
Golden Egg Hunt – Masters Edition – Find eggs hidden throughout the market, including a Golden Egg grand prize!
Easter Bunny Caddy Photo Op – Snap a pic with our bunny dressed in Masters style!
The “Green Jacket” Giveaway – Enter to win a VIP Market Experience!
Live Music – Feel the Masters’ ‘classic’ ambiance!

Plus, special vendor discounts & exclusive Masters-themed treats throughout the market!

Don’t forget to dress in your best golf-inspired outfit for a chance to win our “Best Dressed Masters Fan” contest!

Come “Swing Into the Masters” with us and celebrate a day of golf, great food, and family fun!

Save the Date – Luck at the Market! 

Join us for a one-of-a-kind Saint Patrick’s Day celebration at Fresh Market at Hershey Towne Square, where luck is on your side, and flavors come to life!

 Date: March 8th
 Time: 11:00 AM – 2:00 PM
 Location: 121 Towne Square Drive, Hershey, PA 17033

 What to Expect:
• Exclusive tastings from market vendors featuring themed flavors
• Interactive games & activities to test your luck
• Exciting giveaways & prizes throughout the event
• Live entertainment & a festive atmosphere

 Stay in the loop! Subscribe to our Facebook channel - https://m.me/j/Abb2qr42AsexP6Fj/ and/or mark yourself as Interested to receive exclusive event updates, a sneak peek at the tasting menu, and special giveaway opportunities before the big day!

This is a day you don’t want to miss! Mark your calendars and get ready to experience Luck at the Market like never before.

Follow us for updates and exclusive sneak peeks.

#LuckAtTheMarket #TasteTheLuck #ExclusiveTastingEvent 

Save the date!

Sip, Stroll, and Celebrate Love at the Fresh Market – February 8th, 11-4 PM. Mark your calendar for an afternoon of sweets, drinks, and culinary delights!

More details coming soon.

Meet Marshall, everyone’s favorite fire pup!

Marshall from Paw Patrol is making a special appearance at Second Saturdays on January 11th during our Taste of PA Agriculture event! Catch him at Noon while he visits the market for lunch and family fun.

Fresh Market Hershey
Saturday, January 11th – Don’t miss this kickoff to Second Saturdays!

Exciting News for 2025: Second Saturdays at the Fresh Market!

Join us on Saturday, January 11th, as we kick off our brand-new Second Saturdays at the Fresh Market series! This monthly event will feature fun activities, delicious food, and community connections, all while celebrating the best of Central PA.

For our first Second Saturday, we’re shining a spotlight on PA Agriculture and celebrating a successful 2025 PA Farm Show!

Special Event: 5 Tastings for $10
Explore the incredible flavors of our local vendors with a 5 Tastings for $10 ticket. Purchase your tickets at the door — cash only.

Tasting Stations Include:

Warm Comfort Foods
Local Cheese & Charcuterie
Savor PA Sweetness
PA Produce Pairings
International PA Tastes
Wine, Spirits, & Brews

January 11th Activities Include:
Celebrate PA Agriculture with local, farm-fresh offerings.
Sample and shop from our incredible market vendors.
Live music and entertainment for all ages featuring Jason Carst from 12p-2p.
Craft station for the kids.

Special Guest Appearance: MARSHALL our favorite fire safety pup!

Marshall will be visiting the Fresh Market at Noon! Catch him in between his shows as he makes a quick stop for lunch — don’t miss your chance to meet everyone’s favorite fire pup!

Location: Fresh Market Hershey
Tickets: 5 Tastings for $10 — cash only at the door.

Come celebrate, shop, and taste the best of Central PA! Bring the whole family and enjoy an afternoon full of community, food, and fun.

Join us for a Charcuterie Board Market Masterclass at the Fresh Market! Learn tips and techniques for creating an eye-catching, delicious board that’s uniquely yours. We'll guide you through presentation and pairing essentials to make your next gathering unforgettable.

🎅✨ SAVE THE DATE! Santa Claus is coming to the market! 🎄🎁 Come visit Santa and Mrs. Claus on the Market level from 11:00am to 2:00pm, and make some holiday memories! While you're here, shop local for unique gifts and spread some festive cheer this season! 🌟

Join us for a Charcuterie Board Market Masterclass at the Fresh Market! Learn tips and techniques for creating an eye-catching, delicious board that’s uniquely yours. We'll guide you through presentation and pairing essentials to make your next gathering unforgettable.

Join us for a Charcuterie Board Market Masterclass at the Fresh Market! Learn tips and techniques for creating an eye-catching, delicious board that’s uniquely yours. We'll guide you through presentation and pairing essentials to make your next gathering unforgettable.

Celebrate Thanksgiving with a locally-sourced meal! Enjoy fresh, local flavors and support the community by shopping at the farmers market. Join us on both levels for a BONUS DAY on Wednesday, November 27th for last-minute finds and those final touches for a dinner that is truly special. Serve a meal sourced locally that supports the community we share! #keepitlocal

Join us for a Charcuterie Board Market Masterclass at the Fresh Market! Learn tips and techniques for creating an eye-catching, delicious board that’s uniquely yours. We'll guide you through presentation and pairing essentials to make your next gathering unforgettable.

🎃👻 Join us before the Hershey parade for a spooktacular indoor Trick or Treat! Kids can dress up as their favorite characters—superheroes, ghosts, and more! Families are invited to enjoy a safe and fun trick-or-treating experience throughout the market. We can’t wait to celebrate with you! 🕷️✨

Join us for a Special Fall Festival at Fresh Market at Hershey Towne Square!

📅 Date: Saturday, October 19th, 2024

🕘 Time: 9:00 AM - 4:30 PM

📍 Location: 121 Towne Square Drive, Hershey, PA 17033

🍁 Fall Festival Fun**:

- Pumpkin decorating 🎃

- Face painting 🎨

- Special visit from Bluey 🐾

- Live music and games 🎶

🧀 Exclusive Cheese Tasting for a Cause:

S. Clyde Weaver will be unveiling two blocks of rare 25-year aged cheddar from their private cheese cellar. This cheese is not for sale! Instead, they are partnering with Hope Served, a local non-profit, to offer 5-ounce cuts of this cheddar in exchange for donations. First come, first served and while supplies last!

Come sample our favorite meats and cheeses while supporting a great cause. It’s a day filled with fall fun, food, and community spirit—perfect for the entire family!

Santa Claus is coming to Fresh Market! Join us on Saturday, December 23 from 9:30 - 11:30am to take your own photo and visit with Santa. Finish your last minute Christmas shopping in the Market Level and enjoy a meal on the First Floor. We hope to see you there!

Toast to festive moments Join us for food and drinks, finish your last minute Christmas shopping and enjoy live music with Shea Quinn from 4:00-6:00pm $1.00 off cocktails from Midstate Distillery and 20% off select items from Freshido. We hope to see you there!

Exciting News! Please join us on December 16th for Trey Harper's Mr. Mini-THON at Hershey Fresh Market!

Trey is a Just Juice and Owl Hill Provisions employee and a student at Lower Dauphin High School. He is coordinating this fantastic fundraiser to support Four Diamonds, an organization dedicated to conquering childhood cancer. Your participation funds vital research, supports families, and provides comprehensive care for children battling cancer at Penn State Hershey Children’s Hospital.

Enjoy breakfast with Santa and the Grinch, festive moments in our Christmas-themed Photo Booth, cookies from Uncle Leroy’s Candy Kitchen, juice from Just Juice PA, crafts sponsored by Peter Pipers Pickles, a FREE Christmas movie , live music, and more! Let's spread joy and make a difference together!

Join us at Fresh Market for a festive celebration! Select Saturday’s in December, we're hosting a FREE Christmas Movie at 1pm!

Get cozy and bring your own chairs to enjoy classic holiday films that'll bring cheer to the whole family. While the movie is on us, delicious refreshments will be available for purchase from our wonderful market vendors, adding some extra flavor to your movie experience Kid friendly options will be available

Remember, parents must accompany children at all times to ensure a fun and safe environment for everyone. Let's make these Saturdays in December a memorable time for our community!

Join us at Fresh Market for a festive celebration! Select Saturday’s in December, we're hosting a FREE Christmas Movie at 1pm!

Get cozy and bring your own chairs to enjoy classic holiday films that'll bring cheer to the whole family. While the movie is on us, delicious refreshments will be available for purchase from our wonderful market vendors, adding some extra flavor to your movie experience Kid friendly options will be available

Remember, parents must accompany children at all times to ensure a fun and safe environment for everyone. Let's make these Saturdays in December a memorable time for our community!

Support Local, Shop Small! Join us at Hershey Fresh Market this November 25th to celebrate Small Business Saturday

It's the perfect opportunity to find unique gifts, enjoy local market goods, grab a fresh meal and support the heart of our community - our small businesses! There is truly something special for everyone

Let's come together to show our local entrepreneurs some love. Your support makes a big difference!

Join us for food and drinks after your Black Friday shopping and enjoy live music with Jeremiah Williams from 4:00-6:00pm. $1.00 off cocktails from Midstate Distillery and 20% off select items from Freshido. We hope to see you there!

Join us in honoring our nation's heroes this Veterans Day at the Hershey Fresh Market!

Date: Veterans Day, November 11, 2023
Time: 9am-6pm
Location: Hershey Fresh Market

We have a host of activities planned to celebrate our heroes, and there are plenty of ways for you to participate:

Thank You Cards: Stop by our table to sign thank you cards for our brave servicemembers overseas. Let's show them our appreciation!

Bring a snack such as nuts, trail mix, beef jerky or non melting candy (or other care package item) to place in the Fresh Market shipment to support the US Army 840th Transportation Battalion currently serving overseas.

Photobooth: Capture special memories with your loved ones at our patriotic photobooth.

Vets' Treat: Veterans, enjoy a FREE Hot Dog + Side + Water courtesy of Peter Piper Pickles! (While supplies last)

Patriotic Stickers: Kids can get patriotic stickers to wear proudly!

And that's not all! Join us for a day of fun, gratitude, and community spirit as we come together to honor those who have served our country.

Children can join in the Halloween fun with our Costume Contest and Trick or Treating. Whether they're superheroes, ghosts, or their favorite characters, little ones are encouraged to dress up and participate in the contest. Prizes await the best-dressed kids. Families can also enjoy safe and fun trick-or-treating throughout the market. Trick or treat Saturday, October 28 from 2:00-5:00pm, Costume Contest at 4:00pm🍬🍭🍫🍪 Thank you Debra Hoyt for the beautiful costume artwork. We hope to see you there!

Children can join in the Halloween fun with our Costume Contest and Trick or Treating. Whether they're superheroes, ghosts, or their favorite characters, little ones are encouraged to dress up and participate in the contest. Prizes await the best-dressed kids. Families can also enjoy safe and fun trick-or-treating throughout the market. Trick or treat Saturday, October 28 from 2:00-5:00pm, Costume Contest at 4:00pm🍬🍭🍫🍪 Thank you Debra Hoyt for the beautiful costume artwork. We hope to see you there! 

-Taylor Chip will be handing out mini cookies for Trick or Treat from 2:00-5:00pm on Saturday*

-Uncle Leroy will be handing out chocolate covered marshmallows for Trick or Treat from 2:00-5:00pm on Saturday*

*While supplies last!

Help us celebrate one year of Fresh Market Hershey! Cheers to one year and enjoy live music from Jason Carst from 4:00-6:00pm. We hope to see you there!

We invite you to join us for 25-30 minutes of stories, songs, fingerplays, and call & response activities. Rita from Hershey Library will be reading "Apples and Pumpkins". We encourage parents and caregivers to be present in the room and participate along with your child(ren). Your little one(s) will have more fun if you do, too! Celebrate our one year anniversary and explore the market after for breakfast, lunch or a sweet treat!