Summer Fare on the Square – July 12 | 11AM–2PM
Part of our Fresh Market Second Saturdays Series

Get ready for a courtyard takeover! Summer Fare on the Square is back on Saturday, July 12 from 11 AM to 2 PM with a sizzling lineup of food, fun, and family-friendly excitement at The Fresh Market at Hershey Towne Square.

Join us for an open-air celebration featuring:
Live Music on the square
Indoor & Outdoor Vendors with fresh flavors, artisan goods, and local finds
Kid-Friendly Activities & Giveaways
Refreshing Summer Sips – from iced teas to lemonade
A special appearance from Bluey at the market!

Bring the whole family and enjoy the best of summer in Hershey one bite, beat, and booth at a time. This is not just a market day... it's a Fresh Market Second Saturday you won't want to miss!

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Strawberry season is in full swing — and we’re celebrating with the juiciest, most flavorful event of the summer!

Join us for a Berry Sweet Summer Bash, a delicious day dedicated to the queen of summer fruit: the strawberry. From plump, sun-ripened berries to sweet sips and handcrafted treats, it’s your go-to event for the freshest all things strawberry—and so much more!

Here’s what's in store:

Market-Wide Strawberry Features – Our 40+ local vendors are showcasing their berry best with strawberry-inspired products, baked goods, jams, and more.
Strawberry Shortcake Bar – Dive into a decadent shortcake layered with fresh local strawberries & whipped cream.
Kids' Strawberry Hunt – Little ones can search for 15 hidden strawberries throughout the market and earn a sweet surprise!
Live Acoustic Music – Soak in the summer vibes while you shop, snack, and sip.
Sip & Stroll: Strawberry Edition – The very best strawberry cocktails, berry teas, and fresh cold pressed juices.

Air-conditioned, rain or shine, FREE parking — and a full dose of summer flavor in every bite.

Whether you're a strawberry superfan, a foodie, or just looking for something fun to do in Hershey, this event is an absolute must.

Come celebrate peak strawberry season with us — June 14th at Fresh Market!

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Mother's Day at Fresh Market : Brunch & Blooms

Celebrate Mom with a day at the market!

Shop exclusive Mother’s Day specials from featured vendors.

Enter to win a Dream Mother’s Day Basket valued at +$500 — just by shopping!*

Bring the kids — free Mother’s Day card craft station!

Sip mimosas, build a custom bouquet, or experience afternoon tea!**

Make it a full day: Brunch offerings available!

*No purchase necessary. 1 add’l entry can be earned for every $10 spent from May 1-10, 2025. Winner selected at 2:15p May 10th, 2025. Free entry can be obtained day of event at information table.

**Afternoon Tea is $15pp & requires a reservation. Email freshmarkethershey@gmail.com to inquire.

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Join us on Saturday, April 12th, from 11 AM to 2 PM for a Masters-themed Second Saturday event at the market! We’re blending the excitement of The Masters with a touch of Easter fun—perfect for the whole family!

Masters-Inspired Activities:
Mini Golf Putting Challenge – Test your skills for a chance to win!
Golden Egg Hunt – Masters Edition – Find eggs hidden throughout the market, including a Golden Egg grand prize!
Easter Bunny Caddy Photo Op – Snap a pic with our bunny dressed in Masters style!
The “Green Jacket” Giveaway – Enter to win a VIP Market Experience!
Live Music – Feel the Masters’ ‘classic’ ambiance!

Plus, special vendor discounts & exclusive Masters-themed treats throughout the market!

Don’t forget to dress in your best golf-inspired outfit for a chance to win our “Best Dressed Masters Fan” contest!

Come “Swing Into the Masters” with us and celebrate a day of golf, great food, and family fun!

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Save the Date – Luck at the Market! 

Join us for a one-of-a-kind Saint Patrick’s Day celebration at Fresh Market at Hershey Towne Square, where luck is on your side, and flavors come to life!

 Date: March 8th
 Time: 11:00 AM – 2:00 PM
 Location: 121 Towne Square Drive, Hershey, PA 17033

 What to Expect:
• Exclusive tastings from market vendors featuring themed flavors
• Interactive games & activities to test your luck
• Exciting giveaways & prizes throughout the event
• Live entertainment & a festive atmosphere

 Stay in the loop! Subscribe to our Facebook channel - https://m.me/j/Abb2qr42AsexP6Fj/ and/or mark yourself as Interested to receive exclusive event updates, a sneak peek at the tasting menu, and special giveaway opportunities before the big day!

This is a day you don’t want to miss! Mark your calendars and get ready to experience Luck at the Market like never before.

Follow us for updates and exclusive sneak peeks.

#LuckAtTheMarket #TasteTheLuck #ExclusiveTastingEvent 

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Save the date!

Sip, Stroll, and Celebrate Love at the Fresh Market – February 8th, 11-4 PM. Mark your calendar for an afternoon of sweets, drinks, and culinary delights!

More details coming soon.

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Check out our holiday hours and plan your last-minute gifts, Christmas dinner essentials, and delicious side dishes with us at the market on Christmas Eve. Thank you for supporting small and local businesses this holiday season #freshmarkethershey #shopsmall

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Shop Local, Support Your Community!

Fresh Market at Hershey Towne Square is the perfect place to discover fresh finds, local favorites, and delicious eats—all under one roof! Don’t forget, we’re proud to offer two levels of incredible experiences:

Our Regular Hours (Effective 12/5/24)

Farmers Market (Lower Level):

• Thursday: 9 AM – 4:30 PM

• Friday: 9 AM – 6 PM

• Saturday: 9 AM – 4:30 PM

Food Court (Upper Level):

• Thursday: 9 AM – 7 PM

• Friday & Saturday: 9 AM – 8 PM

Make plans to stop by, grab something amazing, and support your local vendors. Thank you for shopping local and being part of our market community!

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🎅✨ SAVE THE DATE! Santa Claus is coming to the market! 🎄🎁 Come visit Santa and Mrs. Claus on the Market level from 11:00am to 2:00pm, and make some holiday memories! While you're here, shop local for unique gifts and spread some festive cheer this season! 🌟

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We’ll be open on both levels Wednesday, November 27th for those final touches and last-minute finds, so you’ll have everything you need to make your Thanksgiving unforgettable. Here’s to a holiday season filled with good food, familiar faces, and the warmth of community.

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We are thrilled to be nominated for Best Farmers Market for the second year running! As a budding business, your unwavering support means the world to us. If you would like to cast your vote, please click the link below. Thank you for supporting local businesses like ours! https://stbvote.com/fresh

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Sweet T & Greens (located at Fresh Market at Hershey Towne Square) is serving up traditional southern foods inspired by family traditions and infused with a heavy helping of love and care.

The menu blends traditions from Geno’s family (smoked fish and collard greens) and his wife, Erin’s family (smoked meats and tangy sauces.) The result is what Geno and Erin call “food for the soul.” The meals – just like the ones dished out at his family’s own holiday or special event gatherings over the years - are so filling that Geno tells customers to, “Prepare yourself that you’re gonna want to sleep for the next ten hours.”

Smoked Deviled Eggs. Geno says he gets some curious looks and questions about this menu item but urges everyone to give the unique side dish a try.

Maddy’s Mac. Maddy’s Mac is a special menu item inspired by Geno’s goddaughter. Madeline (“Maddy”) is autistic and can be picky when it comes to food – EXCEPT when it comes to Mac & Cheese! Geno serves up a special recipe to honor her and loves that he’s able to help raise autism awareness when people ask about the dish’s namesake.

Geno grew up in rural Virginia and often visited the Hershey area for family vacations. He always noticed the KISSES-shaped streetlights that line Chocolate Avenue and how the air smelled like chocolate. Now that he calls Hershey “home” for both his family and his business, he shares this advice to entrepreneurs starting their own journey.

“The biggest advice I would give is that you have a chance. If you have an idea and a hustle that you really want to get to – this city provides a chance.” He loves that the Hershey Harrisburg Region has a happy medium between the slower paced ways of his rural hometown and the hustle and bustle of Philly or DC – yet still close and accessible to those locations.

Geno is as proud of the nuts and bolts of his market stand location in Hershey as he is of the flavors he cooks up within its kitchen.

“I did not hire a contractor because every copper cent matters,” he says. Instead, constructing the stand was a family affair. His son built the walls. His wife worked with plaster and drywall. Faded photos framed near the register show images of a farmhouse passed down through Erin’s family. Step back to look at the front of Sweet T & Greens and you’ll see that it’s modeled after those photos.

When cooking up BIG family meals with tons of creative and flavorful main dishes and sides is in your DNA, you're absolutely going to cater for family gatherings and special events!

If you're local - or if your organization is planning a special event in the Hershey Harrisburg Region - make a note to check in with Geno for catering options. 

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Join us in spreading joy this holiday season! Fresh Market is proudly partnering with Cocoa Packs to collect unwrapped gifts for the 2023 holiday gift giving campaign. Let's make this season brighter together. Visit https://cocoapacks.org/presents to learn more

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Please save the date! We are SO excited to be celebrating ONE YEAR of Fresh Market!

Join us for live music, yoga, giveaways, trick or treat, costume contest and more!

Please see the tentative activities below:

Thursday, October 26

-Facepainting
-Cupcake/cookie decorating class with Moore's - 11:00am

Friday, October 27

-Facepainting
-Hershey library story time - 10:15am
-Cupcake/cookie decorating class with Moore's - 11:00am
-Cheers to ONE year Happy Hour with live music from Jason Carst - 4:00-6:00pm

Saturday, October 28

-Facepainting
-Yoga with Wild + Free Yoga - 9:30am - https://share.fitdegree.com/?e=15628
-Cupcake/cookie decorating class with Moore's - 12:00pm
-Live music with Jason Knorr 1:00-3:00pm
-Trick or treat - 2:00-5:00pm
-Costume contest 4:30pm

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As a new and growing business, we are incredibly honored to have been nominated for Best Farmers Market for Harrisburg Magazine's "Best Of".  If you feel so kindly and would like to vote for us, our wonderful vendors would greatly appreciate your support. You may click here to cast your vote. As always, thank you for shopping small and your continued love and support of our local vendors!

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Visit downtown Hershey and enjoy some local pre-concert food and drinks and grab your tailgating essentials at the market!

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